How many Ads are too many?
So about 18-19 months ago, I installed a network wide ad blocker at home and the software I chose tracks some metrics out of the box - for the last 90 days total DNS queries served, total blocked etc. ~2 months after the installation, tweaking the blocklists, I noticed about <20% of my DNS requests being blocked, which was high, but being new to the bulk ad blocking world, thought was "normal". I keep an eye on these numbers and about ~10 months ago noticed that nearly ~25% of my requests were being blocked. That was a good 6 points higher in just 8 months. Well now, I am at 32%+ requests blocked by my filters, which haven't changed since the initial tweaking. In 18 months, that is a solid 40% increase in the number of ads and trackers blocked that is part of my internet usage. My internet usage over the last 90+ days hasn't changed much - ~500 GB / month, except 2 new Windows devices since February. And it isn't a coincidence that the top 2 blocked domains ...